Museum Business Planning
Museum Business Planning is the process of setting a museum’s future objectives and strategies for achieving those objectives. The Museum Business Planning process results in a Museum Business Plan that is a document to guide the operations of the museum, including financial, human resources, board of director development, fund raising, marketing and museum mission, vision and values.
A museum business plan is one of several planning documents created for a new or expanding museum, other documents include museum strategic plan, museum master plan and museum pro forma (often included in a museum business plan). Most often planning documents follow an order of:
- Museum Feasibility Study
- Museum Strategic Plan
- Museum Business Plan
- Museum Master Plan
Components of a Museum Business Plan:
- Cover, Name of Museum and Time Span for Plan 2018 – 2023 (Often five years)
- Table of Contents
- Executive Summary
- Introduction
- Organizational History
- Organizational Achievements
- Mission, Vision, Values
- External Environment (including PESTEL analysis)
- Institutiioanal Objectives
- Resources: People, Systems and Assets
- Museum Finances
- Financial Forecast 2018-2023
- Delivery of Business Plan
- Risks
- Monitoring and evaluation of planning
- Appendices
- Summary Action Plan 2018-2023
- Staff structure
- Trustees
Sample Museum Business Plans
Royal Ontario Museum Business Plan
The People’s History Museum
New England Regional Art Museum Strategic Business Plan 2010-2020
Museum Business Planning Templates
Association of Independent Museums Successful Business Planning PDF
Cultural Heritage Tourism – Business Plan Template
Comments 1
Dear Mark
We are a group of individuals based in South Africa’s historical township of Soweto, the home of Nelson Mandela and other public figures / legends that playeda pivotal role in politics, arts, culture and heritage activism. We are currently developing a business case for the establishment of a cultural heritage museum to be based in Meadowlands, Soweto.
The group is on a research phase on how to go about it, we would be very much greatful if we could get some guidance through the process.
Please indicate should you be interested in guiding us and have tips in helping us realise this historic legacy project for the youth of Soweto.
Regards