Reprinted fromSocial Media and Cultural Communication: http://nlablog.wordpress.com/2009/07/17/crowdsourcing-design-what-will-this-mean-for-museums/ “Across the online environment, there is growing engagement with user-generated content which impacts on designers as they move from sole author and producer to facilitators of the design process. User-driven and open innovation models of collaboration are impacting on the design and development of services and while there is a growing body of …