By Marty Sklar President, Walt Disney Imagineering I. Know your audience. II. Wear your guests’ shoes. III. Organize the flow of people and ideas. IV. Create a “weenie” (visual magnet). V. Communicate with visual literacy. VI. Avoid overload – create turn-ons. VII. Tell one story at a time. VIII. Avoid contradictions – maintain identity. IX. “Ounce of treatment – ton …