Mickey’s Ten Commandments

Mark Walhimer Museum Planning Leave a Comment

By Marty Sklar President, Walt Disney Imagineering I.    Know your audience. II.   Wear your guests’ shoes. III.  Organize the flow of people and ideas. IV.  Create a “weenie” (visual magnet). V.   Communicate with visual literacy. VI.  Avoid overload – create turn-ons. VII. Tell one story at a time. VIII. Avoid contradictions – maintain identity. IX.  “Ounce of treatment – ton …