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29% of U.S. Adults Own a Tablet or Ereader [STUDY]


Nineteen percent of adults in the United States own a tablet, and 29% own either a tablet or an ereader, according to the latest study from Pew Internet.

What's amazing about these findings is that the share of U.S. adults who own tablets nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, and almost the exact same thing happened to ereaders, which grew from 10% to 19% over that same time period.

Pew's numbers suggest that most users own either a tablet or an ereader. It took only one holiday shopping spree for the number of U.S. adults who own either a tablet or an ereader to jump to almost one-third of the adult population - from 18% to 29%.

Since there was no new iPad in that period, it's safe to assume that a big chunk of this growth can be attributed to Amazon's Kindle devices and Barnes & Noble's Nook line.

Both companies reported exceptionally good holiday sales: Amazon said last Black Friday was the best day ever for Kindle, and Barnes & Noble reported record Nook sales during the nine-week holiday period at the end of 2011.

[via Pew Internet]

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